A layer cake of cultural history and developmental biology ... peculiarly charming ... with such a wealth of examples to consider, cute studies has only just begun. There's plenty more to see, and plenty to wave a glow stick at - Daily Telegraph

Dale, a cheerful and able raconteur, has written a cracking story, straddling history, art and complex
developmental science

- New Scientist

Our fasciation with cuteness is more than just a quirk of human psychology; it's fundamental to explaining what made us human in the first place .... an absolute treasure trove of unconventional and unexpected insight -- Justin Gregg, author - If Nietzsche Were A Narwhal

An unprecedented and occasionally startling roadmap of social, psychological, and even biological reasons why humans find things cute, from babies and kittens to Hello Kitty, from anime to Disney. Deeply researched and engagingly written, Irresistible is more than its title implies - it's essential -- Matt Alt

In this landmark work of cute studies, Joshua Paul Dale deftly combines comprehensive overview and eye-opening analysis to pinpoint the developments of cuteness across Japanese and Western cultures ... Irresistible is a significant and entertaining exploration of a ubiquitous but often-overlooked aesthetic -- Isabel Galleymore

Recognising cuteness is a spontaneous, natural act - a knee-jerk omg moment - but within that reaction is a universe of feels: what we want from others, what we find worth protecting, and how we reach out for connection. Irresistible is scholarship that does not feel at all like homework, and Dale deftly unpacks the long and broad history of the feeling of kawaii with deep respect, rigour, and a sense of fun. It's a book you'll absolutely want to squeeze -- Connie Wang

In this accessible, enjoyable book, Joshua Dale takes readers on a tour of the aesthetics and cultural uses of Japanese