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9788195457984 65ddce9e2e1445191e4fb25b Marketing White Book - 2023-24 https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/65ddce9f2e1445191e4fb2ad/81reo6ecirl-_sx606_.jpg

MARKETING WHITE BOOK : This handy mannual is based on currenty studies from the country's best - known consulting firms and market research agencies. Anchoredby perceptive columns from experts, this easy - to - navigate volume is divided into three broad sections: The Indian Marketspace: A macro view of the country, giving an economic, social and infrastructual picture of this nation People and Places: Meet the diverse Indian consumer and what drive their choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

9788195457984
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Marketing White Book - 2023-24

Marketing White Book - 2023-24

ISBN: 9788195457984
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  • ISBN: 9788195457984
  • Author: Dr Annurag Batra
  • Publisher: Bw Business World
  • Pages: 299
  • Format: Paperback
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Book Description

MARKETING WHITE BOOK : This handy mannual is based on currenty studies from the country's best - known consulting firms and market research agencies. Anchoredby perceptive columns from experts, this easy - to - navigate volume is divided into three broad sections: The Indian Marketspace: A macro view of the country, giving an economic, social and infrastructual picture of this nation People and Places: Meet the diverse Indian consumer and what drive their choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

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