Why do some businesses thrive while many more struggle? In this age of disruption, a key reason is the failure of many leaders to realign all the moving parts of their enterprise, including its business strategy and how it is organised, to best support its enduring purpose. Thousands of enterprises globally are operating below their potential simply because they are not well aligned or fail to realign to reflect the new realities of their changing business environment. This book aims to change that.
This book is about strategic realignment, a leadership process to overcome disruption and secure high performance on a sustainable basis. Given that change is a constant and disruption to the business environment ever more likely, strategic realignment must become a core competency in order that all enterprises and leaders can succeed in the future. Most executives recognise this but lack a robust system of thought to execute strategic realignment effectively and realise its full benefits. But once mastered, strategic realignment offers a means of turning disruption into an advantage.
In Re:Align, Jonathan Trevor provides a blueprint to help leaders ask good questions, have better conversations and make the best possible choices to realign their enterprise to be fit for purpose. Drawing upon active research at the University of Oxford's Saïd Business School (with contributions from the joint works of Dr Jonathan Trevor and Dr Barry Varcoe), the book also provides practical case studies and evidence-based insights. Re:Align offers both a thoughtful and compelling message as well as an effective toolkit to help leaders everywhere to overcome disruption and improve enterprise performance.
Review
“Today's C-suites are well-advised to heed Jonathan Trevor's distinctive wisdom and method” -Paul Polman, CEO Unilever (2009-19) and co-author of 'Net Positive'
“Re:Align is essential reading for any business leader looking to improve performance and realise the enduring purpose of their enterprise.” -David Mills, CEO, Ricoh Europe
“In Re:Align, Jonathan Trevor continues to share why connecting core purpose, strategy and organization enable businesses to overcome disruption and improve performance.” -Dame Angela Ahrendts, former SVP, Apple Retail & CEO, Burberry
“This new edition carries timely observations on making the best out of disruption and the unexpected.” -Dame Sandra Dawson, Professor Emerita, University of Cambridge
“Jonathan Trevor has succeeded in writing an authoritative and highly compelling exposition about strategic realignment - a mission critical matter for every type of enterprise, whether social, governmental or commercial.” -Lord Victor Adebowale CBE, former CEO, Turning Point and Chancellor of the University of Lincoln
“As someone who is often resistant to accepting advice from business books for even my own strategies, it is no small feat that Jonathan Trevor's book, Re:Align, has commanded my attention and that, more importantly, I have learned immensely from it.” -John Crabtree OBE, Lord Lieutenant of West Midlands and Chair of the 2022 Commonwealth Games Organising Committee
“Align has been my bedside companion, and my institutional guardian angel, for the last two years. Re:Align offers a swathe of new insights on dealing with strategic change at the enterprise level. As a worthy successor to Align, Re:Align is essential reading for strategic leaders in both public and corporate sectors. ” -Lt Gen Sir Nicholas Pope, Former Deputy Chief of the General Staff, British Army, Chair of the Service Charities Federation
“Dr Jonathan Trevor's Re:Align vividly demonstrates not only strategic alignment's power to clarify the strategic priorities we should be focusing on but, more importantly, the unhelpful distractions we should be letting go of.” -Trent Smyth, Executive Director, The Chief of Staff Association
“Re:Align is an invaluable compass in an unpredictable and ever-more dynamic global environment, and allows business leaders to understand their organizations better and plot their future with confidence.” -Hajime Watanabe, CEO, Development Bank of Japan
About the Author
Dr Jonathan Trevor is a researcher, author, advisor, speaker and teacher on strategy and organization. He is an Associate Professor of Management Practice at the University of Oxford's Saïd Business School and regularly publishes in leading journals, including Harvard Business Review and MIT Sloan Management Review. He also advises executive leadership teams in all sectors internationally to help them to transform their organizations to be fit for purpose. Jonathan received his doctorate in management studies from the University of Cambridge and was a visiting scholar at the Massachusetts Institute of Technology.
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