About the Book

THIRTY PROFILES AND PERSPECTIVES FROM THE BUILDERS OF THE INDIAN PR INDUSTRY.
Kiran Ray Chaudhary. Madhavendra Das. Tarun Deo. Nikhil Dey. Deepshika Dharmaraj. Dhrubajyoti Gayan. Veena Gidwani. Santanu Gogoi. Ameer Ismail. Deepak Jolly. Pranav Kumar. Sonya Madeira. Sunayna Malik. Nitin Mantri. Anurag Mittal. Abhilasha Padhy. Pooja Pathak. Udit Pathak. Valerie Pinto. Xavier Prabhu. Sharif Rangnekar. Rekha Rao. Amitabh Saxena. Radhika Shapoorjee. Atul Sharma. Ashwani Singla. Aseem Sood. Rakesh Thukral. Sarvesh Tiwari. Dilip Yadav.
These are some of the best-known names in the business of public relations, the builders who laid the ground on which the profession stands today.
In Shine: Stories and Insights from India’s Public Relations Builders, editors Amith Prabhu and Sarika Chavan interview thirty senior PR professionals, where they talk about their life, work and methods. Read together, the thirty pieces illuminate how the field of PR consultancy has grown over the years.
These tales allow the reader a ringside view of the many ways in which these leaders found their way to the profession—and to success.
A must-read for every PR professional and enthusiast.

About the Editors

Amith Prabhu is a pioneering public relations and reputation management professional with over twenty years of experience. He has worked in India and in the USA at leading marketing communication companies. He is the co-founder of India’s only weekend offsite summit for the profession, PRAXIS. He serves on the international board of the Global Alliance (GA). He is the founding dean at the School of Communications & Reputation (SCoRe) in Mumbai. He has a postgraduate degree in Public Relations and communication management from Symbiosis Institute of Media and Communication. He lives in Gurgaon.

Sarika Chavan is the founder of Sparkle Gift Cards and is the director of social impact at The PRomise Foundation. She is a Public Relations professional with over nineteen years of work experience. Her last stint was at Weber Shandwick Mumbai, where she was vice president - client experience. Previously she was employed at Adfactors PR, Text100 (now Archetype) and Perfect Relations. She writes the longest-running monthly book review column. She has a postgraduate diploma from the Xavier Institute of Communications. She lives in Mumbai.