Poorva Joshipura is the author of For a Moment of Taste: How What You Eat Impacts Animals, the Planet and Your Health (2020). She is the Senior Vice President of International Affairs for People for the Ethical Treatment of Animals (PETA) Foundation UK, through which she oversees numerous global PETA entity operations and projects. She is the former chief executive officer of PETA India, and the former director of PETA UK. Early on in her career, she also worked in various capacities for PETA US. She is a member of the board of directors for PETA India and the former co-opted member of the government body Animal Welfare Board of India. Poorva is also an advisor to Animal Rahat, an organization that aims to help some of the most neglected animals in the world, and to the Petra Veterinary Clinic, which does similar work in Jordan.
Poorva's award-winning work involves stopping cruelty to animals used for food, clothing, experimentation, entertainment and other purposes in countries around the world. She has personally conducted undercover investigations into places where animals are used and has overseen numerous other such investigations. Her work for animals extends to courtrooms, corporate boardrooms, government offices, police stations, college campuses, schools and on the street through rescue and emergency response efforts. Poorva has led many campaigns that have been widely covered by major news agencies around the world. She is a regular guest on television news and radio shows through which she encourages viewers and listeners to be considerate to animals. She speaks on animal rights at universities and at other events, and can usually be found in London, Mumbai, Delhi or Wadi Musa.