'The greatest book ever written on British independent music' Guardian
'One of the best British music books of the last ten years' Mojo
Founded by Alan McGee in 1983, Creation Records achieved notoriety as the home of Primal Scream, the Jesus and Mary Chain and other anti-Establishment acts. During the Britpop boom of the mid-90s, the astonishing success of Oasis brought Creation fame on the world stage. In 1999, however, McGee announced his shock departure as his label's influence over a generation of British music came to a confusing and disappointing end. Containing interviews with Creation musicians, employees, supporters and detractors, this is the inside story of Creation Records - and of British music since the 1980s.
Review
The definitive story of the trials and tribulations, meteoric rise and eventual demise of the UK's most successful and influential record label of the 1990's. Comprehensive and challenging. Dave got closer to the reality of what took place in that office than anyone else. - Norman Blake
'Saying My Magpie Eyes are Hungry for the Prize is 'about' Creation Records is like saying Moby Dick is about a whale. Cavanagh's book remains the definitive statement on British independent music in the late 20th century. Indispensable.' - John Niven
It's remarkable how people with huge cultural clout have the dullest imaginations when mythologising themselves. Thank god for David Cavanagh's sharp insight, dry humour and meticulous research in navigating the myriad of conflicting egos and accounts to deliver the full drama and absurdity of Creation's brilliant history. - Miki Berenyi
Book Description
Out of print for many years and regarded as one of the greatest music books ever written, My Magpie Eyes are Hungry for the Prize: The Creation Records Story is the definitive account of the iconic British record label, republished for the label's 40th anniversary.