Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 110016 New Delhi IN
Midland The Book Shop ™
Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 New Delhi, IN
+919871604786 https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/69591829db7aed90e0608dfb/without-tag-line-480x480.png" [email protected]
9780760393826 6874f9a98a8995941cdefbe4 The Pocket Universal Principles Of Branding 100 Key Concepts For Defining, Building And Delivering Brands https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/6874f9ab8a8995941cdefbec/610cct-s1rl-_sy342_.jpg
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

 
 

About the Author

Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently he

9780760393826
in stockINR 799
1 1
The Pocket Universal Principles Of Branding 100 Key Concepts For Defining, Building And Delivering Brands

The Pocket Universal Principles Of Branding 100 Key Concepts For Defining, Building And Delivering Brands

ISBN: 9780760393826
Be the first to review this product
₹799
₹999   (20% OFF)

Add to Cart Buy Now
Details
  • ISBN: 9780760393826
  • Author: Mark Kingsley
  • Publisher: Rockport
  • Pages: 216
  • Format: Paperback
SHARE PRODUCT

Book Description

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

 
 

About the Author

Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently he

Related Books

User reviews

  0/5