Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121
110016
New Delhi
IN
Midland The Book Shop ™
Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121
New Delhi,
IN
+919871604786
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9789352641406
60b9ffd20b651d3c1d6ecab6
Amul's India 3.0: Based on 50 Years of Amul Advertising
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When a butter brand becomes the barometer of a nation.
Chronicling the kaleidoscopic stories of India one ad at a time the Amul girl with her wry wit is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions specially politics Bollywood and cricket. They marvel at how even in these times of intolerance the Amul girl retains her sense of innocence and fun and continues to hold a mirror to our high hopes and troubling lows.
Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits as well as regular fans and admirers of Amul.
9789352641406
out of stock
INR
239
1
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