A rip-roaring account of a career in the ad world by a renowned ad-man
A few weeks before Sandeep Goyal turned forty he resigned from Zee. And his world came crashing down. He lost his so-called friends his Merc his memberships of the Chambers and the Belvedere his secretaries and his retinue of hangers-on. Reality took a while to sink in and he realized he was all alone with only his wife to support him. He introspected did a reality check and decided to look forward instead of brooding on the past. After relentless work he achieved an improbable dream. He signed a joint venture with Dentsu the Japanese ad giant. To success he needed as they say in Japanese Kon Jo or 'fighting spirit' - a combination of will power guts perseverance and a dogged tenacity in the face of hardship.