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9780143423348 60aba13221db4548bb947eac Tatalog //d2pyicwmjx3wii.cloudfront.net/s/607fe93d7eafcac1f2c73ea4/60acb99346c971d88c2b51a0/webp/9780143423348.jpg From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for. 9780143423348
out of stock INR 319
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Tatalog

Tatalog

ISBN: 9780143423348
₹319
₹399   (20% OFF)

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Details
  • ISBN: 9780143423348
  • Author: Harish Bhat
  • Publisher: Penguin
  • Pages: 224
  • Format: Paperback

Book Description

From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.

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