Subhash Chandra the promoter of Essel/ Zee Group is an unlikely mogul. Hailing from a small town in Haryana where his family ran grain mills Chandra has been a perennial outsider. Starting work as a teen to pay off family debts he'd had to rely on bluff gumption and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the erstwhile USSR.
Always a risk-taker Chandra then had the vision of getting into broadcasting early even as established media players failed to see its potential. His Zee TV India's first private Indian TV channel changed the rules of the game. The Z Factor is a candid memoir of a truly desi self-made businessman who continues to reinvent himself - he is now a Rajya Sabha MP as well as a major player in the field of infrastructure.