‘Adhil’s book is a primer that ticks every box! This book, in a way, incorporates his learnings in his journey at BankBazaar. It takes you from Maslow’s Hierarchy Pyramid to their own 5S Pyramid (Save, Secure, Savour, Strengthen, Serenity) and then to a Systematic Kindness Plan (or the act of giving back). The book is enjoyable and educative!’
—K.V. Kamath, former Chairman, Infosys and ICICI Bank; Chairman, National Bank for Infrastructure and Development; and Padma Bhushan Awardee

‘I mentioned Adhil’s engagement with digital KYC policy in my own book. Amidst the pandemic, India made giant strides on this front with contactless video KYC. Adhil is passionate about democratized digital access to credit and personal finance for very Indian. He is playing an important role in enabling customers to understand and access the right financial product.’
—Nandan Nilekani, Chairman and Co-founder, Infosys; Founding Chairman, UIDAI (Aadhaar); and Padma Bhushan awardee

‘This book […] is not promising overnight wealth or multi-bagger stock tips, but a feet-on-the-ground way to be in control of your finances. Another great step forward in India’s financial literacy journey.’
—Monika Halan, Adjunct Professor, NISM, and author of Let’s Talk Money

‘Writing a book on personal finance has never been an easy task. It gives me immense pleasure to see this book, whose readers, I believe, will be able to manage their personal finances better. This book will be a North Star for bankers and citizens alike’.
—Skand Vivek Dhar, Senior Editor, Jagran New Media

‘Adhil Shetty brought about a revolution in India’s personal finance space when he established BankBazaar. He made comparison of loans, credit cards, deposits and many other banking products possible, all in a single place, and enabled customers to make informed choices.’.
—Neil Borate, Deputy Editor, Mint

‘Shetty has been a personal finance veteran and has written a number of columns across publications educating people about how to best manage their money. Just like many of his columns, the book doesn’t give you the next big investment idea. It rather tells you how to get an understanding of your money box. The next big investment idea may not do you much good, but understanding how your money behaves will give you better control of it, how to better earn it, how to better invest it and how to better spend it. Do read the book.’
—Kayezad E. Adajania, Editor, Personal Finance, Moneycontrol

‘A dependable repository of financial wisdom.’
—Nidhi Sinha, Editor, Outlook Money

‘Adhil Shetty has been writing for The Telegraph’s personal finance section and the Union Budget special edition for almost a decade now. Adhil has kept our readers engaged for almost a decade by coming up with fresh ideas every other week. A book on personal finance by Adhil is something to look forward to.’
—Sucheta Mallick, Senior Assistant Editor, The Telegraph

Adhil Shetty is chief executive officer and co-founder of BankBazaar.com. With 50 million customers, BankBazaar is India’s largest fintech co-branded credit card issuer and free credit score platform. Adhil has championed digitized finance and paperless lending, which help Indians in the farthest reaches of the country access credit in a contactless manner.
Adhil is one of the most widely read columnists in India. His takes on personal finance are carried regularly in well-known publications, such as Mint, The Economic Times, Business Standard, Financial Express and Moneycontrol. He is also co-chair of the FICCI Fintech Committee
A Chennai native, Adhil graduated with a masters from Columbia University, New York. He returned to India to launch BankBazaar with Rati Shetty and Arjun Shetty. He lives in Mumbai with his wife and daughter. His passions outside digital finance are cooking and watching foreign films. You can find him on LinkedIn and Twitter (@adhilshetty).

A.R. Hemant is head of communications at BankBazaar. A journalist by training, Hemant has worked with and written for Hindustan Times, NDTV, India Today and Yahoo! India before finding his calling in consumer finance. Hemant loves crunching numbers, something he has carried from his days as a cricket reporter into his current job, where he tries to make sense of mortgage rates and deposit returns.
When not overwhelming friends and family with personal finance minutiae, he can be found working for the welfare of community dogs or tweeting cricket stats. An alumnus of the Indian Institute of Mass Communication, New Delhi, Hemant has lived in six different states across the country. For now, he has home in Bengaluru with his wife and their pug Baburao. You can find him on LinkedIn and Twitter (@arhemant).